Timbermasters – Website Redesign & Development
For this project I redesigned and developed the company website for Timbermasters, a premium-fit-out and bespoke joinery business based in County Wicklow, Ireland. The site showcases their dual-expertise in both indoor and outdoor transformations: from custom furniture and high-end interior finishes to pergolas, decking, and full landscape hard-scaping. timbermasters.ie+2timbermasters.ie+2
Key highlights:
- Crafted a clear information architecture to feature both Indoor Fit-Out and Outdoor Fit-Out service categories, so visitors can immediately understand the full scope of Timbermasters’ capabilities. timbermasters.ie
- Designed a responsive, modern aesthetic that reflects the company’s blend of “traditional craftsmanship with modern innovation”. timbermasters.ie
- Integrated a project gallery that allows Timbermasters to showcase completed work — enabling prospective clients to visualise results and gain confidence in the brand. timbermasters.ie
- Emphasised the company’s in-house workshop and technology capability (CNC machining, edge banding, etc) as a differentiator in the market. timbermasters.ie
- Ensured the contact and call-to-action infrastructure (phone/email, visit location) was prominent and accessible — supporting lead generation. timbermasters.ie
My role included:
- Full front-end development (HTML5, CSS3, responsive layouts) together with a CMS back-end so the client can easily update galleries, blog posts and service pages.
- UI/UX design that reflects the company’s quality-driven, precision-oriented identity (inspired by the founder’s “German-quality” standard). timbermasters.ie
- Copywriting assistance and information-architecture refinement — reorganising service offerings like decking, cladding, indoor joinery, and hard-scaping to improve web readability and conversion potential.
- Implementation of a blog/news section (“Field Notes”) for thought-leadership content to support ongoing SEO and engagement. timbermasters.ie
Technology stack & notable features:
- Responsive web design optimisation (mobile, tablet & desktop)
- Optimised performance and loading for image-heavy portfolio content
- Clear service-driven navigation and strong emphasis on visuals to convey craftsmanship
- Lead-capture options via contact forms, phone/email links, and location info
