Apexical, Inc. – Corporate Website Design & Development
Apexical, Inc. – Corporate Website Design & Development
I designed and developed the website for Apexical, a specialty-chemicals manufacturer serving global industries with custom coatings, flame-retardants, and surface-finishing solutions.
Key highlights:
- Crafted a clean, industrial-professional visual identity that reflects Apexical’s positioning as a high-performance, precision chemical partner.
- Built a multi-section site featuring the company’s core product categories: Flame Retardants, Coatings & Adhesives, and Specialties. apexical.com
- Designed a clear, intuitive navigation structure, enabling customers (industrial buyers, textile processors, manufacturers) to easily find relevant product lines and applications.
- Ensured responsive, mobile-friendly design to support site visitors across devices and geographies.
- Integrated contact and lead-capture functionality so that industry clients can easily request product information or technical support. apexical.com
My role included:
- UI/UX design from concept through wireframes and visual comps, aligning with the client’s brand values of innovation, precision and quality.
- Front-end development (HTML5, CSS3, JavaScript) with a responsive grid system to ensure the site performs across desktop, tablet and mobile.
- CMS integration allowing the client to manage product pages, update technical documentation, and publish news or updates without developer assistance.
- Copy and content structuring: organising product-category pages (e.g., “Flame Retardants”, “Coatings”, “Specialties”) and their applications (textile, automotive, construction) for readability and clarity. apexical.com
- Basic SEO & performance optimisation: ensuring metadata, site structure, image sizes, and mobile usability meet industry standards.
Technology stack & notable features:
- Platform: (e.g., WordPress / custom CMS) — specify based on your build
- Responsive layout with cross-browser compatibility
- Product category and application-specific pages (rather than full ecommerce)
- Lead capture form with configurable notifications
- Optimised for speed and mobile-first presentation — important for B2B industrial websites